NBA Playoffs: TNT’s Overnights Up 50% on Both Saturday and Sunday

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Overnight ratings increased substantially for the second weekend of the NBA Playoffs on TNT.

Sunday’s NBA Playoff doubleheader on TNT averaged a 3.9 overnight rating, up 50% from last year’s comparable coverage (2.6).

In particular, Lakers/Hornets Game 4 drew a 4.6 overnight, up a whopping 84% from last year (DEN/UTA G4: 2.5), and up 109% from 2009 (POR/HOU G4: 2.2). The TNT broadcast drew a 17.7 rating in New Orleans and a 9.7 in Los Angeles.

The 4.6 overnight matches Game 1 of the series one week earlier, which aired on broadcast network ABC.

Earlier in the night, the Hawks’ Game 4 win over the Magic earned a 3.3 overnight, up 22% from last year (DAL/SA G4: 2.7), and up 83% from 2009 (ORL/PHI G4: 1.8). The TNT telecast earned a 6.2 in Atlanta and a 5.0 in Orlando.

On Saturday, TNT averaged a 2.7 overnight for an afternoon doubleheader, also up 50% from last year (1.8).

First, the Pacers’ season-saving win over the Bulls drew a 2.8 overnight, up 87% from last year (ORL/CHA G3: 1.5). TNT’s coverage drew a 9.8 in Indianapolis and a 6.3 in Chicago.

Later in the day, the Trail Blazers’ stirring comeback win over the Mavericks earned a 2.7 overnight, up 35% from last year (PHX/POR G4: 2.0), and up 108% from 2009 (SA/DAL G4: 1.3). TNT’s coverage earned a 5.3 in Dallas and a 4.9 in Portland.

Keep in mind when viewing the local numbers that first round NBA Playoff games on TNT and ESPN co-exist with local broadcasts in the home markets.

(Numbers from Turner Sports)

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  • Rich S.

    With viewership up this much just for the first round, can you imagine what the Finals ratings will look like if LA and Miami end up meeting? Even if it’s the Bulls or Celtics rather than the Heat, the NBA may be in for their best ratings since the end of the Jordan era.

    • JakeFrankie

      If LA and Miami met I think getting in the 12’s is pretty good chance of happening. LA-Boston would be in the 10s again ( even if it didn’t go 7 games). Chicago vs LA is a tricky one Of course it wouldn’t be as much as Miami vs LA. But when you have 2 big markets anything is possible. Regardless I think the NBA Finals rating will be fantastic again.

  • Bessilver

    When will the #’s come out for ABC and ESPN?