NBA Wrap: NBA Season Most-Viewed Ever on TNT

Posted by | April 16, 2011 at 4:26 AM

Not even during the days of Magic, Bird and Jordan did Turner Sports average as many viewers for the NBA as during the 2010-11 season.

TNT averaged a 1.6 U.S. rating and 2.453 million viewers for NBA coverage during the 2010-11 regular season, up 45% in ratings and 42% in viewership from last year (1.1, 1.723M), and up 45% and 43%, respectively, from 2008-09 (1.1, 1.711M).

This marks the most-viewed NBA season ever on Turner Sports, which first began televising national NBA games in the 1984-85 season.

The previous record was 1.885 million viewers during the 1995-96 season, when Michael Jordan‘s Bulls won 72 games and Magic Johnson returned to the NBA.

Three of the five most-viewed NBA games ever on cable took place this season alone, including Heat/Celtics on Opening Night (7.348M) and Heat/Cavaliers on December 2 (7.096M).

Six games on TNT this season drew more viewers than last year’s most-viewed game (BOS/CLE: 4.021M). Five of those six games involved the Miami Heat, and the sixth — Rockets/Lakers on Opening Night — had a Heat game as a lead-in.

Viewership increased by at least 40% in all key adult and male demographics, including a 49% increase among adults 18-34.

NBA viewership on TNT has now increased for four consecutive seasons, rising 87% from 2006-07 (1.315M) to 2010-11 (2.435M).

The average viewership for the NBA on TNT does not factor in NBA All-Star Weekend. The NBA All-Star Game (9.093M) was the most-viewed since 2003, while NBA All-Star Saturday (8.031M) was the most-viewed ever.

Elsewhere, ESPN averaged a 1.3 and 2.025 million viewers for its coverage (click for more details), while ABC earned a 3.0 and 5.110 million (click for more details). Both networks had their most-viewed seasons since reacquiring rights to the league in 2002.

Ratings/Viewership For the NBA on TNT
During the 2010-11 Season
























































Date Time Game Net Rating Viewers (000)
Tue., 10/26/10 7:30 PM MIA 80, BOS 88 TNT
4.6
7,348
10:30 PM HOU 110, LAL 112 TNT
2.8
4,279
Thu., 10/28/10 8 PM WSH 83, ORL 112 TNT
1.1
1,524
10:30 PM PHX 110, UTA 94 TNT
1.0
1,423
Thu., 11/4/10 8 PM NYK 120, CHI 112 TNT
1.3
2,004
10:30 PM OKC 107, POR 106 TNT
1.2
1,734
Thu., 11/11/10 8 PM BOS 112, MIA 107 TNT
2.7
4,230
10:30 PM LAL 112, DEN 118 TNT
1.8
2,872
Thu., 11/18/10 8 PM PHX 89, ORL 105 TNT
0.8
1,212
10:30 PM DEN 83, POR 86 TNT
0.7
1,052
Thu., 11/25/10 8 PM WSH 96, ATL 116 TNT
0.6
952
10:30 PM SAC 82, LAC 100 TNT
0.6
952
Thu., 12/2/10 8 PM MIA 118, CLE 90 TNT
4.2
7,096
10:30 PM PHX 107, GS 101 TNT
1.2
1,749
Thu., 12/9/10 8 PM BOS 102, PHI 101 TNT
1.1
1,687
10:30 PM ORL 83, POR 97 TNT
0.9
1,310
Thu., 12/16/10 8 PM ATL 90, BOS 102 TNT
1.3
2,031
10:30 PM SAS 113, DEN 112 TNT
1.2
1,741
Thu., 12/23/10 8 PM SAS 101, ORL 123 TNT
1.1
1,795
10:30 PM MIA 95, PHX 83 TNT
1.5
2,370
Thu., 12/30/10 7 PM NYK 103, ORL 112 TNT
1.2
1,742
9:30 PM SAS 99, DAL 93 TNT
1.1
1,743
Thu., 1/6/11 8 PM OKC 99, DAL 95 TNT
1.1
1,640
10:30 PM DEN 102, SAC 122 TNT
0.8
1,110
Thu., 1/13/11 8 PM ORL 124, OKC 125 TNT
1.3
1,972
10:30 PM MIA 102, DEN 130 TNT
1.3
1,956
Mon., 1/17/11 8 PM ORL 106, BOS 109 TNT
1.7
2,618
10:30 PM OKC 94, LAL 101 TNT
1.6
2,430
Thu., 1/20/11 8 PM DAL 77,CHI 82 TNT
1.2
1,900
10:30 PM LAC 93, POR 108 TNT
1.1
1,633
Thu., 1/27/11 8 PM MIA 88, NYK 93 TNT
1.9
2,784
10:30 PM BOS 88, POR 78 TNT
1.2
1,878
Thu., 2/3/11 8 PM MIA 104, ORL 100 TNT
1.8
2,794
10:30 PM SAS 89, LAL 88 TNT
1.9
3,039
Thu., 2/10/11 8 PM LAL 92, BOS 86 TNT
2.9
4,714
10:30 PM DAL 120, DEN 121 TNT
1.3
2,042
Thu., 2/17/11 8 PM SA 99, CHI 109 TNT
1.4
2,035
10:30 PM DAL 112, PHX 106 TNT
0.9
1,311
Fri., 2/18/11 9 PM NBA Rookie Challenge TNT
1.5
2,440
Sat., 2/19/11 8 PM NBA All Star Saturday Night TNT
4.4
8,130
Sun., 2/20/11 8:30 PM NBA All-Star Game TNT
5.2
9,093
Thu., 2/24/11 8 PM MIA 89, CHI 93 TNT
2.0
3,159
10:30 PM BOS 75, DEN 89 TNT
1.6
2,572
Thu., 3/3/11 8 PM ORL 99, MIA 96 TNT
1.8
2,715
10:30 PM DEN 103, UTA 101 TNT
1.0
1,471
Thu., 3/10/11 7 PM LAL 88, MIA 94 TNT
3.1
4,844
9:30 PM NYK 109, DAL 127 TNT
1.6
2,429
Tue., 3/22/11 8 PM CHI 114, ATL 81 TNT
1.2
1,844
10:30 PM PHX 137, LAL 139 TNT
1.5
2,206
Thu., 3/31/11 8 PM BOS 107, SA 97 TNT
1.7
2,767
10:30 PM DAL 82, LAL 110 TNT
1.9
2,958
Thu., 4/7/11 8 PM BOS 81, CHI 97 TNT
2.1
3,258
10:30 PM POR 98, UTA 87 TNT
1.0
1,535
Tue., 4/12/11 8 PM CHI 103, NY 90 TNT
1.8
2,771
10:30 PM SA 93, LAL 102 TNT
1.7
2,623

(Season average from Turner Sports)