The ratings were not overly impressive compared to previous years, but viewership for NASCAR’s Aaron’s 499 from Talladega was the highest in six years.
FOX earned a 5.2 final rating and 9.039 million viewers for the April 17 NASCAR Sprint Cup Aaron’s 499, flat in ratings but up 7% in viewership from last year (5.2, 8.452M), and up 4% and 12%, respectively, from 2009 (5.0, 8.105M).
This marks the most-viewed edition of the Aaron’s 499 since 2005 (12.341M). From 2006-10, the race drew fewer than nine million viewers each year.
On the flip side, the 5.2 rating is tied as the second-lowest for the race since it returned to broadcast television in 1998, ahead of only the aforementioned 2009 edition (5.0).
Though much stronger than usual, the numbers for this year’s race still pale in comparison to the early 2000s. From 2001-05, the Aaron’s 499 attracted at least 6% of U.S. TV homes each year, peaking at 7.6% in 2005.
(Numbers from Media Life Magazine)