Golf Update: Final Round of TPC Up Slightly; Big Jump For Colonial

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Final round coverage of The Players Championship had a slight increase in ratings and viewership on NBC earlier this month.

NBC earned a 3.1 final rating and 4.672 million viewers for final round coverage of The Players Championship on May 15, up a tick in ratings and virtually even in viewership compared to last year (3.0, 4.664M), but down 14% and 13%, respectively, from 2009 (3.6, 5.368M).

Both this year and last, Tiger Woods pulled out of the tournament prior to the final round due to injury. In 2009, Woods finished eighth.

Rain-delayed third round coverage drew a 1.4 and 2.132 million viewers on May 14, down 39% and 36%, respectively, from last year (2.3, 3.336M).

Big Increase For Crowne Plaza Invitational: CBS saw double-digit increases for coverage of the Crowne Plaza Invitational this past weekend.

Sunday’s final round action earned a 2.1 overnight, up a whopping 110% from last year (1.0), and up 17% from 2009 (1.8). Meanwhile, third round coverage on Saturday drew a 1.1, up 22% from last year (0.9), but down 15% from 2009 (1.3).

Ratings/Viewership For Third and Final Round Coverage of The Players Championship
Dating Back to 2002

Year
Winner
Net
Third
Final
Date
Rating
Viewers (000)
Date
Rating
Viewers (000)
2011 Choi NBC
5/14
1.4
2,132
5/15
3.1
4,672
2010 Clark NBC
5/8
2.3
3,336
5/9
3.0
4,664
2009 Stenson NBC
5/9
2.6
5/10
3.6
5,368
2008 Garc?a NBC
5/10
1.8
2,412
5/11
3.1
4,688
2007 Mickelson NBC
5/11
2.5
3,313
5/12
3.6
5,007
2006 Ames NBC
3/25
2.9
3,920
3/26
2.9
4,061
2005* Funk NBC
3/26
3.0
4,061
3/27
2.2
3,268
2004 Scott NBC
3/27
2.6
3,338
3/28
3.6
4,907
2003 Love III NBC
3/29
2.9
3,778
3/30
3.7
4,892
2002 Perks NBC
3/23
4.0
5,386
3/24
4.8
6,566

(This year’s Players Championship numbers courtesy Robert Seidman, TV By the Numbers; Crowne Plaza Invitational numbers from CBS Press Express)

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