Led by the Heat/Celtics series, Monday’s NBA doubleheader on TNT earned good numbers.
In particular, Game 4 between the Heat and Celtics drew a 5.8 overnight, up a whopping 107% from last year (ORL/ATL G4: 2.8), and the highest overnight of the second round on TNT. The game, which went to overtime, earned a 17.7 rating in Miami-Ft. Lauderdale and a 17.0 in Boston.
Three of the four Heat/Celtics games have drawn well over a 5.0 overnight rating. Games 1 and 3 on ABC drew overnights of 7.0 and 5.7, respectively.
Later in the night, Thunder/Grizzlies Game 4 earned a 4.1 overnight, up 5% from last year (LAL/UTA G4: 3.9). The triple-overtime marathon drew a 24.8 rating in Memphis and an 18.7 in Oklahoma City.
This is the second time the series has had an increase from last year’s comparable Laker game. Keep in mind the Thunder and Grizzlies play in two of the three smallest markets in the NBA.
(Numbers from Turner Sports)