Overnight Ratings Flat For NASCAR From Richmond

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Even without competition from the NBA Playoffs, Saturday’s NASCAR race on FOX could only match last year’s near-record low in the metered markets.

FOX earned a 3.4 overnight rating for Saturday’s Matthew and Daniel Hansen 400, flat compared to the same race last year (3.4), and down 8% from 2009 (3.7).

This marks the lowest overnight for NASCAR’s spring Richmond race since the event moved to FOX in 2007.

Saturday’s race ranks as the lowest rated of the season in the metered markets.

In addition, the 3.4 is tied as the second-lowest overnight ever for a NASCAR race on FOX, ahead of only the 2009 Subway Fresh Fit 500 (3.3).

(Numbers from Jayski)

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