Primetime MLB on FOX Down From Last Year, But Hits Season-High

Posted by | May 20, 2011 at 3:36 PM

The first of three straight primetime MLB telecasts on FOX this season was down from last year, but still hit a season-high in viewership.

Regional MLB action featuring Red Sox/Yankees in 71% of TV markets earned a 2.6 final rating and 4.103 million viewers on FOX Saturday night, down a tick in ratings and 5% in viewership from the network’s seventh telecast last season, which also aired in primetime (NYY/NYM*: 2.7, 4.309M).

Despite the decline, the game ranks as the most-viewed MLB telecast of the season on FOX.

The three highest rated, most-viewed telecasts on FOX this season have each featured the Yankees, with the top two games pitting the Yankees against the Red Sox.

Overall, four of the seven MLB telecasts on FOX this season have had increases in viewership compared to last year.

Ratings/Viewership For MLB on FOX Through Last Saturday

Date
Time
Game(s)
% of U.S.
Net
2011
2010
Rating
Viewers (000)
Rating
Viewers (000)
Sat., 4/2/11 4:00 PM DET 6, NYY 10
59%
FOX
2.0
3,157
1.6
2,412
SF 10, LAD 0
20%
SD 11, STL 3
20%
Sat., 4/9/11 1:00 PM NYY 9, BOS 4
84%
FOX
2.6
3,891
2.4
3,707
PHI 10, ATL 2
15%
Sat., 4/16/11 4:00 PM NYM 2, ATL 4
45%
FOX
1.5
2,292
1.6
2,344
LAA 7, CHW 2
35%
MIN 3, TB 4
19%
Sat., 4/23/11 4:00 PM ATL 5, SF 2
69%
FOX
1.8
2,794
1.4
2,008
CIN 5, STL 3
19%
CHW 0, DET 9
11%
Sat., 4/30/11 1:00 PM STL 3, ATL 2
52%
FOX
1.4
2,101
2.5
3,658
LAA 1, TB 2
25%
NYM 1, PHI 2
22%
Sat., 5/7/11 1:00 PM MIN 0, BOS 4
48%
FOX
1.4
2,136
1.4
2,078
CIN 2, CHC 3
44%
TB 8, BAL 2
7%
Sat., 5/14/11 7:00 PM BOS 6, NYY 0
71%
FOX
2.6
4,103
2.7
4,309
SF 3, CHC 0
20%
ARI 1, LAD 0
8%

(Asterisk (*) indicates featured game of regional window. Saturday’s numbers from Son of the Bronx)

  • Anonymous

    Good result. As I wrote in the previous post, I expected a little more but the numbers are not bad. And, given the 3.0 overnights, I expected a 25% drop or a final rating in the 2.2/2.4 range.
    It seems MLB is performing quite good this year, given the fact that local ratings, too, looks to be in an upswing (even if I haven’t read precise datas yet).
    On the national stage I’m pretty sure Fox will get a boost, starting with this week’s primetime telecast which I predict will get better numbers than last week’s (I hope to finally get to the 3.0s). And I expect similar numbers from Cubs-Red Sox Sunday Night telecast on ESPN which represents, in this particular moment, a better product than the Yankees-Red Sox rivalry saga, I think.

  • JakeFrankie

    What happened I cannot find anything about the Mavericks-Thunder game 2 tv rating? What’s going on.

    • Paulsen

      I haven’t seen those numbers yet, and probably won’t see those until Monday.

  • Anonymous

    Preliminary numbers show the 2nd seasonal MLB primetime telecast has been a bigger draw than the 1st one with Fox winning the night!
    Trying to translate those numbers compared to last week’s, I predict final ratings to be in the 2.8/3.0 range with 4.7/5.0 million viewers. If I’m right, that would be a great result thanks to the intriguing interleague matchups.