Meeting for the fourth time in the French Open Men’s Final, Rafael Nadal and Roger Federer lifted NBC to a twelve-year high in overnight ratings on Sunday.
French Open coverage featuring the Nadal/Federer Men’s Final earned a 2.6 overnight rating on NBC Sunday morning, up 63% from last year (Nadal/Soderling: 1.6) and up 44% from 2009 (Federer/Soderling: 1.8).
The 2.6 is the highest for coverage of the Men’s Final of the French Open since 1999 (Agassi/Medvedev: 4.0).
Not only did the match draw the highest overnight since 1999, but it marked the first time in four years that any French Open final attracted at least 2% of U.S. metered market homes.
West Palm Beach (5.1), was the top market for Sunday’s window, followed by Washington, D.C. (4.0), Atlanta (3.8), Richmond, VA (3.8) and Columbus, OH (3.7).
On Saturday, coverage featuring the Li Na/Francesa Schiavone Women’s Final earned a 1.7 overnight, even with last year (Schiavone/Stosur: 1.7), and up 21% from 2009 (Kuznetsova/Safina: 1.4).
The 1.7 is tied with last year as the second-lowest for the Women’s Final of the French Open since at least 1998.
(Numbers from nbcumv.com)