Gold Cup: Almost Eight Million For Mexico/USA Final on Univision (UPDATED)

Posted by | June 27, 2011 at 5:21 PM

Almost eight million viewers tuned into Univision’s coverage of the 2011 Gold Cup final between Mexico and the United States.

Saturday’s Mexico/United States match drew a 3.1 final rating and 7.981 million viewers on Univision Saturday night, up 35% in ratings and 48% in viewership from the network’s coverage of the 2009 Gold Cup final, which featured the same two teams (MEX/USA: 2.3, 5.384M).

The match ranks as the third-most viewed sporting event ever on Univision, behind only last year’s Spain/Netherlands World Cup Final (8.821M) and last year’s Argentina/Mexico World Cup Round of 16 match (9.405M).

In addition, the match stands as the network’s single-most viewed primetime sporting event.

Of note, the Univision broadcast drew a 3.6 rating and 4.719 million viewers in the key adults 18-49 demographic, actually topping Game 7 of the Bruins/Canucks Stanley Cup Final on NBC (3.4, 4.436M). The NHL telecast did earn more viewers overall (8.540M).

Not surprisingly, Univision won Saturday night on broadcast, and the match was the top program of the night in total viewers, adults 18-49, adults 18-34, men 18-49 and men 18-34.

Overall, Univision averaged 2.250 million viewers for coverage of the 2011 Gold Cup, up 36% from 2009.

UPDATED 6/28/2011: Added household rating and other data.

(Numbers from Univision via TV By the Numbers [1], [2]; additional information from TV By the Numbers)