The finale of the 2011 Gold Cup was not nearly as big of a draw on FOX Soccer as it was on Univision, but the match still performed quite well for the network.
Saturday’s Mexico/United States Gold Cup final drew 954,000 viewers on FOX Soccer, up 159% from the 2009 final, which featured the same two teams (MEX/USA: 369K).
The match ranks as the most-viewed program in the history of FOX Soccer, shattering the previous record set by Chelsea/Liverpool on Super Bowl Sunday earlier this year (418K).
Records were also set among men 18-49 and men 18-34, with the FOX Soccer telecast topping ABC, CBS and NBC in the latter demographic from 8:30-11:00 PM Saturday night.
Despite the record numbers, Saturday’s match drew significantly fewer viewers on FOX Soccer than on Univision (7.981M). Overall, the Gold Cup final drew approximately 8.9 million viewers, up over 50% from 2009 (appx. 5.8M).
(This year’s numbers from FOX Soccer via Fang’s Bites)