Over seven million viewers tuned into Wednesday’s Gold Cup semifinal between Mexico and Honduras.
The Mexico/Honduras Gold Cup semifinal drew 7.115 million viewers on Univision Wednesday night, the third-largest audience ever for a sporting event on the network. The only sporting events to attract larger audiences were World Cup matches last year — the Spain/Netherlands final (8.821M) and Argentina/Mexico (9.405M).
Mexico/Honduras was television’s top program of the night among adults 18-34, men 18-34 and men 18-49, and finished second among adults 18-49.
The match was the most-viewed program of the past week (June 16-22) in top ten markets Los Angeles (#2), Dallas (#5) and Houston (#10).
In Houston, Wednesday’s match ranks as “one of the 10 most-watched prime time shows … thus far this year” (Houston Chronicle, 6/24).
In Los Angeles, the match stands as the top program of the entire month in total viewers, adults 18-34, adults 18-49, men 18-34 and men 18-49 — even topping every game of the Mavericks/Heat NBA Finals.
Earlier in the night, the United States/Panama match drew 3.242 million viewers, ranking as the most-viewed program during its timeslot (6:54-9:03 PM ET) in Los Angeles, Dallas and Houston, as well as a handful of non-top ten markets.
Through the semifinals, the 2011 Gold Cup has averaged 2.019 million viewers on the Univision family of networks, up 36% from 2009. Viewership has increased by more than a third among adults 18-34, adults 18-49, men 18-34 and men 18-49.