All three NASCAR races on TNT have had increases in viewership compared to last year, with Sunday’s Toyota/Save Mart 350 up by double-digits.
The NASCAR Sprint Cup Toyota/Save Mart 350 from Sonoma, CA, earned a 3.2 U.S. rating and 5.188 million viewers on TNT Sunday afternoon, up 19% in ratings and 16% in viewership from last year (2.7, 4.479M), but down 6% and 10%, respectively, from 2009 (3.4, 5.788M).
This is the first time since 2005 that ratings or viewership have increased for the race.
Despite the increase from last year, this marks the second-lowest rated Sonoma race since at least 1998 (ratings prior to 1999 were not available), and the second-least viewed since at least 2002 (viewership prior to 2003 was not available).
As recently as 2005, the race drew a 5.7 and 8.769 million viewers on FOX.
Through three races, TNT has averaged a 3.1 U.S. rating and 5.097 million viewers for NASCAR Sprint Cup coverage.
UPDATED 7/6/11: This year’s race was down 6% in ratings and 10% in viewership from 2009. The post originally stated that the race was down 21% and 23%, respectively, from ’09.
(This year’s numbers from Turner Sports)