Golf Update: Big Jump For Canadian Open

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Ratings improved substantially for coverage of last week’s PGA Tour Canadian Open on CBS.

CBS earned a 1.8 final rating and 2.500 million viewers for final round coverage of the Canadian Open last Sunday, up 50% in ratings and 48% in viewership from last year (1.2, 1.692M), and up 157% and 153%, respectively, from rained out coverage in 2009 (0.7, 988K).

This year’s final round ranks as the highest rated and most-viewed since the event moved to its current mid-summer date in 2007.

In addition, the final round is tied as the highest rated PGA Tour telecast since the Crowne Plaza Invitational in May (excludes majors).

Third round action last Saturday drew a 1.0 and 1.375 million viewers, up 25% in ratings and viewership from last year (0.8, 1.098M), and up 67% and 62%, respectively, from rained out coverage in 2009 (0.6, 851K).

Ratings/Viewership For 2011 PGA Tour Season on CBS, NBC and ESPN
Excludes the Northern Trust Open, as ratings and viewership for that event were not available.

Dates
Net
Tournament
Round
Rating
Viewers (000)
Sat., 1/29/11 CBS Farmers Insurance Open Third
2.0
3,037
Sun., 1/30/11 Final
3.5
5,307
Sat., 2/5/11 CBS Phoenix Open Third
1.7
2,449
Sun., 2/6/11 Final
1.8
2,699
Sat., 2/12/11 CBS Pebble Beach National Pro-Am Third
1.6
2,264
Sat., 2/13/11 Final
2.3
3,437
Sat., 2/26/11 NBC Accenture Match Play Championship Third
1.7
2,440
Sun., 2/27/11 Final
1.7
2,559
Sat., 3/5/11 NBC Honda Classic Third
1.5
2,114
Sun., 3/6/11 Final
1.7
2,502
Sat., 3/12/11 NBC Cadillac Championship Third
1.4
2,025
Sun., 3/13/11 Final
2.3
3,316
Sat., 3/19/11 NBC Transitions Championship Third
1.0
1,374
Sun., 3/20/11 Final
1.4
1,945
Sat., 3/26/11 NBC Arnold Palmer Invitational Third
1.8
2,462
Sun., 3/27/11 Final
1.9
2,814
Sat., 4/2/11 NBC Shell Houston Open Third
1.5
2,081
Sun., 4/3/11 Final
2.4
3,669
Thu., 4/7/11 ESPN The Masters First
1.9
2,550
Fri., 4/8/11 Second
2.5
3,522
Sat., 4/9/11 CBS Third
6.5
9,486
Sun., 4/10/11 Final
9.5
15,257
Sat., 4/16/11 CBS Texas Open Third
0.9
1,289
Sun., 4/17/11 Final
1.2
1,796
Sat., 4/23/11 CBS Verizon Heritage Third
1.3
1,801
Sun., 4/24/11 Final
1.9
2,960
Sat., 4/30/11 CBS Zurich Classic of New Orleans Third
1.1
1,539
Sun., 5/1/11 Final
1.9
2,794
Sat., 5/7/11 CBS Quail Hollow Championship Third
1.2
1,582
Sun., 5/8/11 Final
1.8
2,624
Sat., 5/14/11 NBC The Players Championship Third
1.4
2,132
Sun., 5/15/11 Final
3.1
4,672
Sat., 5/21/11 CBS Crowne Plaza Invitational Third
1.1
1,563
Sun., 5/22/11 Final
1.9
2,858
Sat., 5/28/11 CBS Byron Nelson Championship Third
1.1
1,449
Sun., 5/29/11 Final
1.4
2,199
Sat., 6/4/11 CBS The Memorial Third
1.4
2,020
Sun., 6/5/11 Final*
1.3
1,916
Sat., 6/11/11 CBS St. Jude Classic Third
1.0
1,414
Sun., 6/12/11 Final
1.8
2,637
Thu., 6/16/11 NBC U.S. Open First
1.4
1,825
Fri., 6/17/11 Second
1.4
1,832
Sat., 6/18/11 Third
3.1
4,574
Sun., 6/19/11 Final
4.5
7,369
Sat., 6/25/11 CBS Travelers Championship Third
1.1
1,500
Sun., 6/26/11 Final
1.3
1,947
Sat., 7/2/11 CBS AT&T National Third
1.1
1,618
Sun., 7/3/11 Final
1.5
2,236
Sat., 7/9/11 CBS John Deere Classic Third
1.1
1,509
Sat., 7/10/11 Final
1.6
2,329
Sat., 7/16/11 ESPN British Open Third
1.8
2,564
Sun., 7/17/11 Final
2.3
3,246
Sat., 7/23/11 CBS Canadian Open Third
1.0
1,375
Sun., 7/24/11 Final
1.8
2,500

(This week’s numbers courtesy Robert Seidman, TV By the Numbers)

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