NASCAR’s Kentucky Debut Earns Pretty Solid Numbers For TNT

Posted by | July 12, 2011 at 3:17 PM

Saturday’s inaugural NASCAR Sprint Cup race from Kentucky put up good enough numbers for TNT.

The NASCAR Sprint Cup Quaker State 400 earned a 3.0 U.S. rating and 4.968 million viewers on TNT Saturday night, down 17% in ratings and 19% in viewership from the fifth TNT race of last season (Daytona: 3.6, 6.127M), but up 7% and 8%, respectively, from the race on the comparable night last year (Chicago: 2.8, 4.608M).

Viewership among adults 18-34 and men 18-34 increased by 24% and 31%, respectively, compared to last year’s Chicago race.

The Kentucky race ranks as the second-lowest rated and second-least viewed Sprint Cup telecast of the season, ahead of only the Heluva Good! Sour Cream Dips 400 from Michigan on TNT (2.9, 4.890M).

That said, the race earned cable’s fifth-largest audience of the week, and earned over one million more viewers than the next-closest sporting event, Sunday’s United States/Brazil Women’s World Cup match.

(This year’s numbers from Turner Sports; cable rankings from TV By the Numbers)