World Cup: Viewership Up 150% on ESPN/ESPN2

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Ratings and viewership for the 2011 Women’s World Cup have increased dramatically compared to 2007.

Through Sunday’s matches, ESPN and ESPN2 have averaged a 0.44 U.S. rating and 637,000 viewers for coverage of the Women’s World Cup, up 110% in ratings and 150% in viewership from the comparable point in 2007 (0.21, 255K).

Saturday’s United States/Colombia match drew a 1.2 U.S. rating and 1.87 million viewers, making it the most-viewed Women’s World Cup telecast since 1999.

Wednesday’s United States/Sweden match, which was not factored into the averages released by ESPN on Thursday, earned 1.259 million.

Greensboro-High Point, NC, was the top market both for Saturday’s match (2.7) and the tournament overall (1.5). Rounding out the top five for the tournament are San Diego (1.3), Raleigh-Durham (1.2), Portland (1.1) and Albuquerque (1.1).

(This year’s numbers from espnmediazone3.com, TV By the Numbers)

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