MLB Wrap: Viewership Rises For ESPN Coverage

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Viewership inched up for the 2011 Major League Baseball season on ESPN.

ESPN averaged a 1.0 U.S. rating and 1.449 million viewers for 69 regular season Major League Baseball telecasts this season, flat in ratings and up 5% in viewership from last season (1.0, 1.386M), but down 9% and 10%, respectively, from 2009 (1.1, 1.607M).

Despite the increase, this marks the second-lowest average viewership for Major League Baseball season on ESPN over the past five seasons.

The exclusive Sunday Night Baseball telecasts averaged a 1.5 and 2.294 million viewers, up 7% in ratings and 5% in viewership from last year (1.4, 2.177M), but down 6% and 7%, respectively, from 2009 (1.6, 2.458M).

For some perspective, ESPN averaged a 1.9 and 2.966 million for regular season college football games last season, and a 1.3 and 2.025 million for regular season NBA games (excludes final night of the season).

(This year’s numbers from espnmediazone3.com; additional information from Sports Business Daily 10/8/2010)

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