NCAA Catch-Up: ABC Off to Good Start Through First Two Weeks

Posted by | September 15, 2011 at 11:11 PM

The first two weeks of the college football season earned solid numbers for ABC.

Saturday’s Alabama/Penn State college football game drew a 3.9 final rating and 6.083 million viewers on ABC, up 63% in ratings and 59% in viewership from regional action last year (FSU/OU*: 2.4, 3.838M), but down 25% and 28%, respectively, from 2009 (ND/MICH: 5.2, 8.391M).

The substantial increase over last year comes one week after an even bigger jump for the first edition of Saturday Night Football.

The September 3 edition of Saturday Night Football, pitting Oregon against LSU, earned a 4.6 final rating and 7.751 million viewers on ABC — up 70% in ratings and 80% in viewership from last year (LSU/UNC: 2.7, 4.302M), and up 10% in both measures compared to 2009 (ALA/VT: 4.2, 7.081M).

Of the three college football games on ABC this season, only one has been a dud — the network’s first telecast of the season.

Regional coverage featuring Minnesota/USC earned a 2.2 final rating and 3.409 million viewers September 3, down 19% in ratings and viewership from last year (CT/MICH*: 2.7, 4.224M), and down 37% and 39%, respectively, from 2009 (UGA/OKST*: 3.5, 5.609M).

(Nielsen; asterisk indicates featured game of regional window)

  • Stholeary

    2009 was Notre Dame/Michigan.

    • Paulsen

      You are correct; I’ll fix that.