Recent sports TV ratings news, including the World Track and Field Championships on NBC, the Summer of Saratoga horse racing series, and terrible numbers for the final of the U.S. Open Series Winston Salem Open.
- Mixed Numbers For Track & Field Championships on NBC: Coverage of the first weekend of the 2011 World Track and Field Championships earned a 1.2 final rating and 1.752 million viewers on NBC last Sunday, up a tick in ratings and 6% in viewership from the comparable telecast in 2009 (1.1, 1.655). On Saturday, coverage of the event drew a 0.8 and 1.088 million viewers, down 20% in both measures compared to 2009 (1.0, 1.359M). (Nielsen)
- Just Over A Million For Latest Summer of Saratoga Race: Coverage of horse racing’s Travers Stakes and King’s Bishop Stakes, part of NBC Sports Group’s Summer of Saratoga series, earned a 0.7 final rating and 1.054 million viewers on NBC last Saturday. NBC’s two previous Summer of Saratoga telecasts drew a 0.6 and 891,000 viewers (Alabama Stakes) and a 0.8 and 1.183 million viewers (Coaching Club American Oaks). (Nielsen)
- Mere 0.4 Rating For Winston Salem Tennis Final on CBS: Last Saturday’s U.S. Open Series Winston Salem Open Men’s Final between John Isner and Julien Benneteau earned just a 0.4 final rating and 559,000 viewers on CBS. The telecast was the second-least viewed sports program of the entire week on broadcast television, ahead of only a Monterrey/Santos soccer match on Telemundo (556K). Among the events to score better numbers: four editions of Poker After Dark on NBC, which airs Monday-Saturday at 2:05 AM ET. (Nielsen)