Ratings: Week 4 College Football, St. Louis Cardinals, Arizona D’Backs

Posted by | September 29, 2011 at 11:58 PM

Recent sports TV ratings news, including double-digit declines for college football on ESPN, an all-time record for the Cardinals’ playoff-clinching win against the Astros, and a three-year high for the Diamondbacks’ NL West clincher.

  • Big Drop For N.C. State/Cincinnati: Last Thursday’s N.C. State/Cincinnati college football game earned 2.045 million viewers on ESPN, down 42% from last year (MIA/PIT: 3.520M), and down an even steeper 57% from 2009 (MISS/SC: 4.717M). Viewership also dropped double-digits for Friday’s BYU/UCF game, which earned 2.136 million viewers — down 20% from last year (TCU/SMU: 2.676M), and down 10% from 2009 (MIZ/NEV: 2.365M). (TV By the Numbers [1], [2])
  • Cardinals’ Playoff-Clincher Sets FS Midwest Record: The Cardinals’ playoff-clinching win over the Astros earned an 18.0 rating on Fox Sports Midwest in the St. Louis market Wednesday night, the network’s highest rated program ever. For the season, Cardinals games averaged a 9.0 on FS Midwest, the second-best mark in Major League Baseball — but down 5% from last year (9.5). (bnd.com; last year’s avg from Sports Business Daily)
  • Diamondbacks Hit Three-Year Ratings High: Last Friday’s Diamondbacks/Giants game drew a 6.8 rating on Fox Sports Arizona, the highest rated Diamondbacks game on the network since May 2008 (NYM/ARI: 7.1). Arizona clinched the NL West division with the victory. (foxsportsarizona.com)