Week 2 Wrap: Double-Digit Drop For CBS National Window (UPDATED)

Posted by | September 21, 2011 at 11:48 PM

For the second straight week, ratings and viewership declined for the NFL national window.

The Week 2 NFL national window, featuring Chargers/Patriots, earned a 13.3 final rating and 22.662 million viewers on CBS Sunday afternoon — down 17% in ratings and 16% in viewership from last year (NE/NYJ*: 16.2, 27.010M), and down 8% and 5%, respectively, from 2009 (PIT/CHI*: 14.5, 23.879M).

This marks the lowest rated, least-viewed 4:15 PM NFL national window since Week 7 last year (NE/SD*: 13.1, 21.918M), a telecast that also featured the Chargers against the Patriots.

Sunday’s telecast was outdrawn by Sunday Night Football on NBC (PHI/ATL: 14.3, 23.424M), marking the second straight week that the national window was not the top telecast of the week.

UPDATE 9/24: Earlier in the day, regional action including Jaguars/Jets drew an 8.5 final rating and 13.558 million viewers, down 6% in ratings and 9% in viewership from last year (MIA/MIN*: 9.0, 14.830M), and flat and down 3%, respectively, compared to 2009 (NE/NYJ*: 8.5, 13.965M).

So far this season, all three NFL telecasts on CBS have had declines versus last year.

(This week’s numbers from The Voice of TV; asterisk indicates featured game of regional window)

  • http://profiles.yahoo.com/u/2SXUVOZCVS455CPRNXAXBMH2SE James

    These are still strong numbers but part of the problem with this rivalry outside of it being new is that the Chargers never give the Pats a real challenge as far as beating them. It’s not a rivalry until the Chargers start winning games against the Pats.