Week 3 Wrap: ‘SNF’ Hits Season Low, But Still Up From Last Year

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Despite the absence of Colts QB Peyton Manning, the Week 3 edition of Sunday Night Football had an increase from last year.

Sunday’s Steelers/Colts game earned a 12.2 final rating and 20.357 million viewers on NBC, up 8% in ratings and 12% in viewership from last year (NYJ/MIA: 11.3, 18.147M), up 14% and 17%, respectively, from 2009 (IND/ARI: 10.7, 17.469M).

Though up from previous years, Sunday’s game earned the lowest numbers of the season for Sunday Night Football (four telecasts).

The Steelers’ win ranked as the #2 primetime program of the week on broadcast in ratings (tie), viewership and the adults 18-49 demographic. Only the season premiere of CBS’ Two and a Half Men earned better numbers.

So far this season, NBC is averaging a 14.5 rating and 24.2 million viewers for NFL coverage, up 4% in ratings and viewership from last year (14.0, 23.3M), and up 12% and 11%, respectively, from 2009 (12.9, 21.9M).

(Information from NBC Universal Media Village; additional information from TV By the Numbers)

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