Boosted by Games 6 and 7, the 2011 World Series averaged a double-digit rating on FOX.
The seven-game Cardinals/Rangers World Series averaged a 10.0 rating and 16.6 million viewers on FOX, up 19% in ratings and 16% in viewership from last year (SF/TEX: 8.4, 14.3M), and down 15% and 14%, respectively, from 2009 (NYY/PHI: 11.7, 19.4M).
Cardinals/Rangers ranks as the highest rated and most-viewed World Series since 2007 that did not involve the Yankees (BOS/COL: 10.6, 17.123M).
After averaging a record low 8.3 rating through five games, the series received a major boost from Game 6 (12.7) and Game 7 (14.7). For additional details on Game 7 ratings, click here.
Of the seventeen World Series since the 1994-95 Major League Baseball strike, Cardinals/Rangers is just the seventh to have an increase in ratings from the previous year — along with 1999 (up 14%), 2001 (up 27%), 2003 (up 8%), 2004 (up 23%), 2007 (up 5%) and 2009 (up 39%) — and the only the third such series to not involve the Yankees.
Overall, the 2011 World Series ranks as the third-lowest rated and fourth-least viewed in history. The three lowest rated World Series have taken place in the past four seasons.
The series averaged a 4.9 rating among adults 18-49, up 23% from last year (4.0) and down 21% from 2009 (6.2). Among adults 18-34, the series averaged a 4.2 — up 27% from last year (3.3) and down 22% from 2009 (5.4).
The World Series averaged a higher rating than the 2011 Bowl Championship Series (9.5, five telecasts) and the 2011 NCAA Tournament Final Four (9.8, three telecasts), but trailed the 2011 NBA Finals (10.2, six telecasts).
This is the third time in four years that the NBA Finals has averaged a higher rating and more viewers than the World Series. Previously, the World Series topped the NBA Finals each year from 1999 to 2007.
Locally, the Cardinals’ seven-game victory averaged a 47.2 rating in St. Louis, down 4% from the five-game Cardinals/Tigers series in 2006 (48.9), but up 7% from the four-game Red Sox/Cardinals series in 2004 (44.3).
In Dallas-Ft. Worth, the series averaged a 38.0 rating — up 22% from last year’s five-game Giants/Rangers series (31.1).
(This year’s numbers from Fox Sports Media Group press release via TV By the Numbers)