MLB Wrap: FOX Matches Record Low MLB Season Average

Posted by | October 1, 2011 at 11:59 PM

For the third straight season, Major League Baseball on FOX averaged a record-low 1.8% of U.S. television homes.

FOX averaged a 1.8 final rating and 2.7 million viewers for 26 Major League Baseball telecast windows this season, even with both last year and 2009.

The 1.8 average rating is tied as the lowest ever for Major League Baseball on broadcast television. MLB on FOX has now either set or tied a record low rating in five consecutive seasons.

The highest rating of the season was a 2.8 for regional action on May 21 (primetime) and August 6 (afternoon), the highest regular season rating for MLB on FOX since 2008. The most-viewed telecast on the season was the May 21 window, which earned 4.551 million viewers.

On the flip side, the lowest rating of the year was a 1.1 for regional action on August 27 and September 10. The least-viewed telecast was the September 10 window, which earned just 1.632 million viewers.

For the fourth straight year, MLB on FOX was outdrawn by regular season NBA coverage on ABC (3.0, 5.110M). The NBA held a 67% advantage over Major League Baseball this year (3.0 to 1.8), the league’s largest lead since 1997 (4.7 to 2.7). MLB topped the NBA on broadcast each year from 2003 to 2007.

Ratings and viewership for the final MLB on FOX telecast of the season are available here.

Ratings For MLB on FOX During the 2011 Season
* August 27 telecast was affected by Hurricane Irene
Game-by-game ratings for MLB on FOX are also available for the 2010 and 2009 seasons

Date
Time
Game(s)
% of U.S.
Net
Rating
Viewers (000)
Sat., 4/2/11 4 PM DET 6, NYY 10
59%
FOX
2.0
3,157
SF 10, LAD 0
20%
SD 11, STL 3
20%
Sat., 4/9/11 1 PM NYY 9, BOS 4
84%
FOX
2.6
3,891
PHI 10, ATL 2
15%
Sat., 4/16/11 4 PM NYM 2, ATL 4
45%
FOX
1.5
2,292
LAA 7, CHW 2
35%
MIN 3, TB 4
19%
Sat., 4/23/11 4 PM ATL 5, SF 2
69%
FOX
1.8
2,794
CIN 5, STL 3
19%
CHW 0, DET 9
11%
Sat., 4/30/11 1 PM STL 3, ATL 2
52%
FOX
1.4
2,101
LAA 1, TB 2
25%
NYM 1, PHI 2
22%
Sat., 5/7/11 1 PM MIN 0, BOS 4
48%
FOX
1.4
2,136
CIN 2, CHC 3
44%
TB 8, BAL 2
7%
Sat., 5/14/11 7 PM BOS 6, NYY 0
71%
FOX
2.6
4,103
SF 3, CHC 0
20%
ARI 1, LAD 0
8%
Sat., 5/21/11 7 PM NYM 3, NYY 7
36%
FOX
2.8
4,551
CHC 9, BOS 3
32%
TEX 0, PHI 2
19%
OAK 0, SF 3
12%
Sat., 5/28/11 7 PM STL 4, COL 15
24%
FOX
2.4
3,799
CIN 6, ATL 7
19%
BOS/DET (PPD)
17%
PHI 5, NYM 2
16%
KC 1, TEX 10
14%
LAA 0, MIN 1
9%
Sat., 6/4/11 4 PM CHC 4, STL 5
72%
FOX
1.6
2,433
COL 2, SF 1
15%
LAD 11, CIN 8
12%
Sat., 6/11/11 4 PM CHC 1, PHI 7
59%
FOX
1.4
2,195
CIN 10, SF 2
24%
TEX 1, MIN 8
16%
Sat., 6/18/11 4 PM NYY 4, CHC 3
74%
FOX
1.7
2,590
TEX 5, ATL 4
23%
Sat., 6/25/11 4 PM NYM 14, TEX 5
50%
FOX
1.4
2,160
CLE 0, SF 1
31%
WSH 0, CHW 3
12%
LAA 6, LAD 1
6%
Sat., 7/2/11 4 PM NYY 5, NYM 2
79%
FOX
2.0
3,018
CHW 1, CHC 0
10%
CLE 3, CIN 1
10%
Sat., 7/9/11 4 PM ATL 4, PHI 1
76%
FOX
1.9
2,863
MIN 3, CHW 4
16%
SD 0, LAD 1
7%
Sat., 7/16/11 4 PM BOS 9, TB 5
41%
FOX
1.9
2,784
PHI 2, NYM 11
25%
LAA 4, OAK 2
18%
CHW 5, DET 0
15%
Sat., 7/23/11 4 PM ATL 2, CIN 11
45%
FOX
1.8
2,863
SD 6, PHI 8
34%
DET 1, MIN 4
20%
Sat., 7/30/11 4 PM CHC 5, STL 13
50%
FOX
1.6
2,438
LAA 5, DET 1
26%
TB 2, SEA 3
23%
Sat., 8/6/11 4 PM NYY 4, BOS 10
81%
FOX
2.8
4,101
PHI 2, SF 1
18%
Sat., 8/13/11 4 PM TB 2, NYY 9
63%
FOX
1.7
2,793
TEX 7, OAK 1
20%
PIT 0, MIL 1
16%
Sat., 8/20/11 4 PM STL 0, CHC 3
47%
FOX
1.5
2,372
MIL 11, NYM 9
45%
CIN 3, PIT 5
7%
Sat., 8/27/11* 4 PM DET 6, MIN 4
61%
FOX
1.1
1,685
PIT 7, STL 0
28%
COL 6, LAD 7
10%
Sat., 9/3/11 4 PM TEX 7, BOS 12
71%
FOX
1.4
2,095
CIN 4, STL 6
17%
CHW 8, DET 9
11%
Sat., 9/10/11 4 PM MIN 2, DET 3
49%
FOX
1.1
1,632
OAK 8, TEX 7
33%
CLE 3, CHW 7
17%
Sat., 9/17/11 4 PM TB 4, BOS 3
66%
FOX
1.5
2,167
NYM 0, ATL 1
25%
DET 3, OAK 5
8%
Sat., 9/24/11 4 PM BOS 1, NYY 9
87%
FOX
1.5
2,174
SEA 3, TEX 7
12%

(This year’s numbers from Nielsen; additional information from Sports Business Daily, Media Life Magazine)

  • Chad

    Is Fox in a tricky situaion here with their regular season package, it seems like they get the better ratings with night games, and if they go with more night games, unless this has changed, the problem is if your team isn’t on FOX, you can’t see the game.

    I don’t know if that’s still true, I just remember 2 years ago when they tried the first night games on FOX, somebody asked about Reds-Indians being on tv and it wasn’t and the person lived around Cleveland.

    I will ask this too, with the regular season low numbers and just 1 championship series and the World Series now, and if you don’t get the right teams, nobody watches, when the contract is up, does Fox get out of the baseball business.

  • Jpred973

    its seems likely when the baseball deal ends in 2013 fox will either reduce their roll  or cut its lost. The need to free up money for they primetime college football package and when they renew the their NFL deal.

    • Chad

      I just had a question, since you talk about FOX needing to free up money, will they then have to choose between Baseball and Nascar or say good bye to both.