Overnight ratings for Week 8 of the college football season, including a record low for ABC’s Saturday Night Football, a double-digit drop for Auburn/LSU on CBS, and a substantial increase for USC/Notre Dame on NBC.
- ABC’s Saturday Night Football Ties Record Low: The Week 8 edition of Saturday Night Football, featuring the delayed Texas Tech/#3 Oklahoma game, earned a mere 2.2 overnight rating on ABC — down 52% from last year (OU/MIZZ*: 4.6), and down 39% from 2009 (TEX/MIZZ*: 3.6). The 2.2 overnight is tied as the lowest ever for Saturday Night Football (dates back to 2006). Earlier in the day, regional action earned a similarly low 2.0 overnight, down 46% from last year (WISC/IOWA*: 3.7), and down 55% from 2009 (PSU/MICH*: 4.4). Of note, a Nielsen coding error has affected the weekend television ratings on ESPN and ESPN2; it was not known if the ESPN on ABC telecasts were affected as well.
- Auburn/LSU Down From Last Year: ABC was not the only network to suffer double-digit declines over the weekend. CBS earned a 3.5 overnight rating for #20 Auburn/#1 LSU Saturday afternoon, down 26% from the same matchup last year (LSU/AUB: 4.7), and down 5% from 2009 (TEN/ALA: 3.7). Despite the decline, the game earned the top college football overnight of the weekend on broadcast.
- Primetime USC/Notre Dame Game Up From Last Year: The primetime USC/Notre Dame game earned a 2.6 overnight rating on NBC, up 86% from the network’s fourth Notre Dame telecast last year (PIT/ND: 1.4), but down 42% from the fourth such game in 2009 (USC/ND: 4.5). The 2010 and 2009 games aired during the afternoon. The 2.6 overnight is the highest for a primetime Notre Dame game on NBC (three telecasts).
(This year’s numbers from the Houston Chronicle)