Week 3 Wrap: Ratings Rise For Both Games of FOX NFL Doubleheader

Posted by | October 1, 2011 at 9:56 PM

Both games of last week’s NFL doubleheader on FOX had increases in ratings and viewership compared to last year.

The Week 3 NFL national window, featuring Packers/Bears in 81% of TV markets, earned a 14.1 final rating and 23.995 million viewers on FOX last Sunday — up 1% in ratings and 4% in viewership from last year (IND/DEN*: 14.0, 23.134M, CBS), and up 29% and 32% in viewership from 2009 (PIT/CIN*: 10.9, 18.150M).

This marks the first time this season that ratings and viewership have improved for the NFL national window.

For the first time this season, the national window was the most-viewed NFL telecast of the week. The Saints/Packers NFL Kickoff Game was the top telecast of Week 1 (27.169M, NBC) and the Eagles/Falcons Sunday Night Football game was the top telecast of Week 2 (23.424M, NBC).

Earlier in the day, regional action featuring Giants/Eagles in 69% of markets drew a 8.4 and 13.293 million, up 5% in ratings and 4% in viewership from last year (TEN/NYG*: 8.0, 12.836M, CBS), and up 24% and 20%, respectively, from 2009 (TEN/NYJ*: 6.8, 11.077M).

(Nielsen)