After a relatively slow start to the NFL season, CBS broke out of its slump during Week 5.
The Week 5 NFL national window, featuring Jets/Patriots, earned a 13.6 final rating and 22.598 million viewers on CBS October 9 — up 7% in ratings and 9% in viewership from Week 5 last year (TEN/DAL*: 12.7, 20.787M), and up 7% and 8%, respectively, from 2009 (NE/DEN*: 12.7, 20.915M).
The telecast earned the strongest numbers of Week 5, marking just the second time this season that the NFL national window has been the top telecast of the week.
Earlier in the day, the first half of the CBS doubleheader earned a 7.1 and 11.224 million viewers, up 9% in ratings and 7% in viewership from last year (KC/IND*: 6.5, 10.463M), and up 6% and 9%, respectively, from 2009 (OAK/NYG*: 6.7, 10.340M).
The games were the first of the season on CBS to show improvement from last year. The network’s first six telecasts were each down in ratings and viewership.
(This year’s numbers from Media Life Magazine)