World Series: Cardinals’ Game 3 Blowout Second-Lowest Rated Ever (UPDATED)

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For the third time in four years, a World Series game attracted less than 7% of U.S. television households.

Saturday’s Cardinals/Rangers Game 3 earned a 6.6 final rating and 11.247 million viewers on FOX, according to Nielsen fast-nationals — down 2% in ratings and viewership from last year (SF/TEX G3: 6.7, 11.460M), and down 28% and 27%, respectively, from 2009 (NYY/PHI G3: 9.1, 15.397M).

Last year’s Game 3 began before 7 PM ET. The 2009 Game 3 began after 9 PM ET due to rain.

The Cardinals’ blowout win ranks as the second-lowest rated, second-least viewed World Series game ever. Only Game 3 of the 2008 World Series, which began after 10 PM ET due to rain, earned lower numbers (TB/PHI: 6.1, 9.836M).

Saturday’s game was the third World Series game in four years to draw less than a 7.0 rating. For some perspective, the last NBA Finals game to fall below the 7.0 mark was in 2007 (SA/CLE G4: 6.5), and the last NCAA Final Four game to do so was in 2003 (KU/MARQ: 6.3).

The World Series does have good company in the form of the Bowl Championship Series. This year’s Fiesta Bowl drew a 6.3 U.S. rating on ESPN, and the Orange Bowl earned a 6.7.

Among adults 18-49, Saturday’s game drew a series-low 3.2 rating. Demo ratings for last year’s Game 3 were not available.

Game 3 drew a 39.3 rating in St. Louis, down 24% from Tigers/Cardinals Game 3 in 2006. The 2006 game aired on a Tuesday night.

In Dallas-Ft. Worth, Game 3 drew a 29.4 rating — up 9% from Giants/Rangers Game 3 last year (26.9). By comparison, Game 3 of this year’s Mavericks/Heat NBA Finals drew a 26.7 local rating on a Sunday night, and Game 3 of the 2006 Heat/Mavericks series drew a 34.0 on a Tuesday.

Final ratings and viewership for Sunday’s Game 4 of the series are available here.

10 Lowest Rated World Series Games Ever

#
Date
Game
#
Series
Net
U.S. Rating
Viewers (000)
1
Sat., 10/25/08 TB 4, PHI 5
3
PHI 2-1
FOX
6.1
9,836
2
Sat., 10/22/11 STL 16, TEX 7
3
STL 2-1
FOX
6.6
11,247
3
Sat., 10/30/10 SF 2, TEX 4
3
SF 2-1
FOX
6.7
11,460
4
Sat., 10/21/06 STL 7, DET 2
1
STL 1-0
FOX
8.0
12,840
5
Thu., 10/23/08 PHI 2, TB 4
2
TIE 1-1
FOX
8.1
12,777
T6
Thu., 10/28/10 TEX 0, SF 9
2
SF 2-0
FOX
8.5
14,130
T6
Sat., 10/27/07 BOS 10, COL 5
3
BOS 3-0
FOX
8.5
14,055
8
Wed., 10/19/11 TEX 2, STL 3
1
STL 1-0
FOX
8.7
14,174
9
Mon., 11/1/10 SF 3, TEX 1
5
SF 4-1
FOX
8.8
14,950
T10
Thu., 10/20/11 TEX 2, STL 1
2
TIE 1-1
FOX
8.9
14,280
T10
Wed., 10/27/10 TEX 7, SF 11
1
SF 1-0
FOX
8.9
15,009

UPDATE 10/25: Updated viewership information and added adults 18-49 rating.

(This year’s numbers from Fox Sports Media Group press release via TV By the Numbers; additional information from TV By the Numbers)

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