The penultimate game of the 2011 World Series soared to a series-high on FOX.
The Cardinals’ extra-inning Game 6 win over the Rangers drew a 13.8 overnight rating on FOX, down 10% from from 2009 (PHI/NYY G6: 15.5), the most recent Game 6 of the World Series.
Overnight ratings for Giants/Angels Game 6 in 2002, the last non-clinching Game 6, were not immediately available. The 2002 game earned an 11.8 final rating.
The 13.8 overnight is the highest for any World Series game since the aforementioned Game 6 in 2009, and the highest for a game that did not involve the Yankees since 2007 (BOS/COL G4: 14.3).
Prior to Game 6, the highest overnight of the Rangers/Cardinals series was a comparably mediocre 10.1 for Sunday’s Game 4.
Final ratings for the first five games of the 2011 World Series declined between 9% and 12% from the overnight, putting Thursday’s game on pace for a final rating in the 12.1 to 12.6 range.
Again excluding series involving the Yankees, Game 6 will more than likely finish as the first World Series game since 2007 to earn a double-digit final rating.
For some perspective, Game 6 of the Mavericks/Heat NBA Finals earned a 15.0 overnight on a Sunday night. Unlike their baseball brethren, the Mavericks closed out the series.
(This year’s numbers from Sports Business Daily)