World Series: Over 21 Million For Cardinals’ Game 6 Win

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Game 6 of the 2011 World Series earned one of the largest Major League Baseball audiences in recent years.

Thursday’s Rangers/Cardinals Game 6 earned a 12.7 final rating and 21.060 million viewers on FOX, down 5% in ratings and 6% in viewership from 2009 (PHI/NYY G6: 13.4, 22.339), and down 9% in both measures compared to 2003 (FLA/NYY G6: 13.9, 23.240M).

Compared to the last non-clinching Game 6 of the World Series (SF/ANA G6: 11.8, 19.221M), this year’s game was up 8% and 10%, respectively.

The Cardinals’ extra-inning win ranks as the highest rated non-Yankee World Series game since 2005 (CHW/HOU G4: 13.0), and the most-viewed since 2004 (BOS/STL G4: 28.844M).

Again excluding games involving the Yankees, this marks the first time since 2007 that any World Series game has earned a double-digit rating or topped 20 million viewers (BOS/COL G4: 12.6, 20.946M).

Game 6 averaged an 11.8 rating and 19.4 million viewers from 8:00-11:00 PM ET. The remainder of the game, which ended in the 11th inning on a walk-off home run, averaged a 14.3 and 23.9 million. The peak half-hour was 12:00-12:30 AM ET, when the game averaged a 15.0 and 25.2 million.

Among adults 18-49, Game 6 earned a 6.5 rating — down 13% from 2009 (7.4) and down 15% from 2003 (7.6). Excluding Yankee games, the 6.5 is the highest World Series rating in the demographic since 2007 (BOS/COL G4: 7.1).

Thursday’s game drew a higher rating and more viewers than the NCAA Tournament title game (CONN/BUT: 11.7, 20.055M, CBS), the Daytona 500 (8.7, 15.597M), four of five Bowl Championship Series games (including the Rose Bowl), and five of six NBA Finals games.

Excluding the NFL, only two other sporting events this year have drawn better numbers than Thursday’s game — Game 6 of the NBA Finals (DAL/MIA G6: 13.3, 23.880M, ABC) and the BCS National Championship Game (AUB/ORE: 15.3, 27.316M, ESPN).

The game does not rank quite as highly among adults 18-49. Five of the six NBA Finals games drew at least a 6.5 in the demo (Game 6 drew a 9.7), the NCAA Tournament title game earned a 7.1, and the BCS National Championship Game scored a 10.1.

Locally, Game 6 earned a 49.4 rating in St. Louis. There was no comparable game of the 2006 Cardinals/Tigers World Series.

In Dallas-Ft. Worth, the Rangers’ near-miss drew a 47.1. There was no comparable game of last year’s Giants/Rangers World Series. Game 6 of this year’s Mavericks/Heat NBA Finals earned a 39.8 rating in the market, and Game 6 of the 2006 Heat/Mavericks series scored a 39.6.

Through six games, the 2011 World Series is averaging a 9.3 rating and 15.3 million viewers on FOX, up 11% in ratings and 7% in viewership from last year’s five-game Giants/Rangers series (8.4, 14.3M), but down 21% in both categories compared to the 2009 Yankees/Phillies series (11.7, 19.4M).

Most-Viewed World Series Games on FOX (Excluding Yankee Games)

#
Date
Game
#
Series
Net
U.S. Rating
Viewers (000)
1
Sun., 10/27/02 SF 1, ANA 4
7
ANA 4-3
FOX
17.9
30,814
2
Wed., 10/27/04 BOS 3, STL 0
4
BOS 4-0
FOX
18.2
28,844
3
Sun., 10/24/04 STL 2, BOS 6
2
BOS 2-0
FOX
15.9
25,463
4
Tue., 10/26/04 BOS 4, STL 1
3
BOS 3-0
FOX
15.7
24,422
5
Sat., 10/23/04 STL 9, BOS 11
1
BOS 1-0
FOX
13.7
23,168
6
Thu., 10/27/11 TEX 9, STL 10
6
TIE 3-3
FOX
12.7
21,060
7
Sun., 10/28/07 BOS 4, COL 3
4
BOS 4-0
FOX
12.6
20,946
8
Wed., 10/26/05 CHW 1, HOU 0
4
CHW 4-0
FOX
13.0
19,979
9
Sun., 10/20/02 SF 10, ANA 11
2
TIE 1-1
FOX
11.9
19,368
10
Sat., 10/26/02 SF 5, ANA 6
6
TIE 3-3
FOX
11.8
19,221

(This year’s numbers from Fox Sports Media Group via TV By the Numbers; additional information from TV By the Numbers)

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  • Youngwerther23

    Well, Game 7 wasn’t a classic like last night’s game but it still was a good enough game to keep most of the viewers watching until the end…final prediction:   15.6 rating and 27.5 million viewers

    • Anonymous

      Quite good matchup, even if after Game 6 no Game seems to be that interesting…that’s the bad side of having watched one of the best Postseason (plus Regular season-ending) in recent memory.
      But, as said by Youngwerther23, it was a good Game and it could have drawn big numbers. With the presence as starter of a star pitcher like Chris Carpenter, with the possibility of this Game to be the last one in Cardinals uniform by Albert Pujols, with the winning by a team which had one thousand come-from-behind during the last month, well, there were enough stories to watch the Game till the last pitch.
      Still, it was a Friday night and the contest has been tight for less than half Game.
      My guess is 14.5 HH ratings with 24.5 million viewers.

  • davd

    Most importantly, I think both teams have established a nationally following. at least the following of the Phillies. (whose draw is always exaggerated) Hope MLB can have a few seasons of rich World Series to imprint the sport on a new generation. 

  • Anonymous

    One thing is to be said. I’ve never been a fan of Joe Buck but, during this World Series, he’s been HUGE!

    • Paulsen

      Buck is a great announcer who frankly gets far too much criticism. His big problem is that he doesn’t seem as committed to MLB as he should, and he often tries too hard to be humorous.

      Other than that, he’s one of the better voices in the business.

  • Youngwerther23

    from the numbers I’ve seen so far it seems like Game 7 averaged somewhere between 24-26 million viewers…