NCAA Week 10: New Record Low For ABC’s Saturday Night Football

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Two weeks after earning the lowest rating in the five-year history of Saturday Night Football, ABC set another record low last week.

Last week’s edition of Saturday Night Football, featuring #14 Kansas State/#3 Oklahoma State, earned a mere 1.8 final rating and 3.058 million viewers on ABC — down 33% in ratings and 29% in viewership from Week 10 last year (ARI/STAN: 2.7, 4.285M), and down 50% and 49%, respectively, from Week 10 in 2009 (CONN/CIN: 3.6, 5.993M).

The 1.8 rating is easily the lowest in the history of Saturday Night Football (dates back to 2006). The previous record low was 2.1, set just two weeks earlier.

Obviously, the low rating can be attributed in large part to competition from #1 LSU/#2 Alabama on CBS (11.5, 20.011M).

ABC did much better earlier in the day. Afternoon regional action including Texas A&M/#6 Oklahoma earned a 4.2 and 6.502 million viewers, up 20% in ratings and 19% in viewership from last year (WSH/ORE*: 3.5, 5.469M), and up 14% and 11%, respectively, from 2009 (PSU/OSU*: 3.7, 5.863M).

(Nielsen)

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