NFL Week 8: Overnight Down For Patriots/Steelers, With Major Caveat


Overnight ratings dropped slightly for the Week 8 NFL national window, with the caveat that several major television markets were not factored into the numbers.

Sunday’s NFL national window, featuring Patriots/Steelers, earned a 16.2 overnight rating on CBS Sunday — down 5% from Week 8 last year (MIN/NE*: 17.0, FOX), and down 12% from Week 8 in 2009 (MIN/GB*: 18.3, FOX).

Keep in mind that several large television markets — including New York (#1), Philadelphia (#4), and the Patriots’ home market of Boston (#7) — were not included in the overnights due to inclement weather.

Though down from last year, Sunday’s 16.2 overnight is the highest of the season for the NFL on CBS (twelve telecasts).

The national window earned the best numbers of Week 8, finishing comfortably ahead of Sunday Night Football (DAL/PHI: 14.7, NBC). Five times this season, the national window has been the week’s highest rated NFL telecast in the metered markets.

Regional NFL action earlier in the day drew a 10.7 overnight, up 3% from last year (GB/NYJ*: 10.4, FOX), and down 9% from 2009 (NYG/PHI*: 11.7, FOX).

(This year’s numbers from USA Today)