Week 8 Wrap: CBS Hits Season-High For Nat’l Window


The NFL on CBS hit a season-high in ratings and viewership during Week 8.

The Week 8 NFL national window, featuring Patriots/Steelers, earned a 14.6 final rating and 24.564 million viewers on CBS Sunday — down 4% in ratings and 3% in viewership from Week 8 last year (MIN/NE*: 15.2, 25.221M, FOX), and down 16% and 18%, respectively, from Week 8 in 2009 (MIN/GB*: 17.4, 29.820M, FOX).

Despite the decline, the national window ranks as the highest rated and most-viewed NFL telecast on CBS this season, and the fifth-most viewed NFL telecast on any network.

Earlier in the day, regional NFL action earned a 9.1 and 13.942 million viewers, up 11% in ratings and 6% in viewership from last year (GB/NYJ*: 8.2, 13.127M, FOX), and down 6% and 12%, respectively, from 2009 (NYG/PHI*: 9.7, 15.799M).

The telecast was just the fourth of the season on CBS to have an increase in ratings and viewership compared to last year (12 telecasts).