Week 9 Wrap: Viewership Drops Once Again For NFL on CBS

Posted by | November 12, 2011 at 3:06 PM

For the ninth time in thirteen telecasts this season, viewership declined for the NFL on CBS.

CBS drew a 9.8 final rating and 16.160 million viewers for the Week 9 NFL singleheader window last Sunday, flat in ratings and down 1% in viewership from Week 9 last year (NYG/SEA*: 9.8, 16.279M, FOX), and up 1% and 2%, respectively, from Week 9 in 2009 (ARI/CHI*: 9.7, 15.866M, FOX).

The telecast ranks as the second-highest rated and second-most viewed NFL singleheader on CBS this season (five telecasts).

It has been a soft first half of the season for CBS, as eight of the network’s first thirteen telecasts have had declines in ratings and nine have had declines in viewership.

Ratings/Viewership For NFL on CBS
Through Week 9 of the season
* Because CBS does not disclose percentages for regional telecasts, individual game information will not be included.

Wk #
Date
Telecast
Net
Rating
Viewers (000)
1
Sun., 9/11/11 Singleheader CBS
9.1
15,496
2
Sun., 9/18/11 Regional CBS
8.5
13,558
National CBS
13.3
22,662
3
Sun., 9/25/11 Singleheader CBS
11.5
18,898
4
Sun., 10/2/11 Regional CBS
7.1
11,050
National CBS
13.6
23,014
5
Sun., 10/9/11 Regional CBS
7.1
11,224
National CBS
13.6
22,598
6
Sun., 10/16/11 Singleheader CBS
8.8
14,533
7
Sun., 10/23/11 Singleheader CBS
9.7
15,803
8
Sun., 10/30/11 Regional CBS
9.1
13,942
National CBS
14.6
24,564
9
Sun., 11/6/11 Singleheader CBS
9.8
16,160

(Nielsen)