College Football Wrap: Ratings Even For Games on ABC

Posted by | December 13, 2011 at 9:26 PM

Ratings held steady for college football on ABC during the 2011 regular season.

ABC averaged 3.5 rating for college football coverage this season, even with last year (3.5) and down 10% from 2009 (3.9).

The network’s season concluded with a December 4 tripleheader.

The first game — the #24 Southern Miss/#6 Houston Conference USA Championship Game — was the only bright spot of the day. Southern Miss’ upset win earned a 3.1 final rating and 4.397 million viewers — up 72% in ratings and 75% in viewership from last year (WVU/RUT: 1.8, 2.515M), but down 34% and 35%, respectively, from 2009 (CIN/PIT: 4.7, 6.741M).

Later in the day, #22 Texas/#17 Baylor drew a 2.3 and 3.259 million viewers, down 45% in ratings and 51% in viewership from last year (ORE/ORST: 4.2, 6.615M), but up 5% and 3%, respectively, from 2009 (ARI/USC: 2.2, 3.180M).

In the nightcap, #3 Oklahoma State’s blowout win over #10 Oklahoma earned a 3.6 and 5.898 million viewers, down 32% in ratings and 34% in viewership from last year’s Big 12 Championship Game (OKLA/NEB: 5.3, 8.981M), and down 52% and 54%, respectively, from the 2009 Big 12 Championship Game (TEX/NEB: 7.5, 12.693M).

ABC’s top game of the season was the November 19 edition of Saturday Night Football, featuring either USC/#4 Oregon or #5 Oklahoma/#22 Baylor (6.1, 9.744M). The network’s season low came less than a week later, with the November 25 tilt between Boston College and Miami (1.4, 2.103M).

Ratings/Viewership For College Football on ABC
During the 2011 regular season

WK #
Date
Time
Game
Net
Rating
Viewers (000)
1
Sat., 9/3/11 3:30 PM Regional ABC
2.2
3,409
8 PM ORE 27, LSU 40 ABC
4.6
7,751
2
Sat., 9/10/11 3:30 PM ALA 27, PSU 11 ABC
3.9
6,083
3
Sat., 9/17/11 12 PM AUB 21, CLE 38 ABC
3.1
4,410
3:30 PM Regional ABC
2.8
4,355
8 PM OKLA 23, FSU 13 ABC
5.8
9,307
4
Sat., 9/24/11 12 PM ND 15, PIT 12 ABC
3.1
4,322
3:30 PM Regional ABC
3.4
5,301
8 PM LSU 47, WVU 21 ABC
4.1
6,503
5
Sat., 10/1/11 3:30 PM Regional ABC
3.6
5,472
8 PM NEB 17, WISC 48 ABC
3.5
5,753
6
Sat., 10/8/11 12 PM OKLA 55, TEX 17 ABC
4.3
6,533
3:30 PM Regional ABC
3.5
5,367
8 PM OSU 27, NEB 34 ABC
3.6
5,639
7
Sat., 10/15/11 3:30 PM OKST 38, TEX 26 ABC
3.8
5,587
8
Sat., 10/22/11 3:30 PM Regional ABC
2.2
3,491
8 PM Regional ABC
2.1
3,453
9
Sat., 10/29/11 3:30 PM Regional ABC
2.7
4,420
8 PM Regional ABC
5.3
8,426
10
Sat., 11/5/11 3:30 PM Regional ABC
4.2
6,502
8 PM Regional ABC
1.8
3,058
11
Sat., 11/12/11 12 PM Regional ABC
1.5
2,397
3:30 PM Regional ABC
3.5
5,525
8 PM ORE 53, STAN 30 ABC
5.4
8,726
12
Sat., 11/19/11 3:30 PM Regional ABC
4.5
6,791
8 PM Regional ABC
6.1
9,744
13
Fri., 11/25/11 12 PM IOWA 7, NEB 20 ABC
2.7
4,259
3:30 PM BC 24, MIA 17 ABC
1.4
2,103
Sat., 11/26/11 12 PM OSU 34, MICH 40 ABC
5.1
7,958
3:30 PM Regional ABC
2.8
4,539
8 PM ND 14, STAN 28 ABC
3.9
6,158
14
Sat., 12/3/11 12 PM USM 49, HOU 28 ABC
3.1
4,397
3:30 PM TEX 24, BAY 48 ABC
2.3
3,259
8 PM OKLA 10, OKST 44 ABC
3.6
5,898

(December 4 numbers from Media Life Magazine; season average from CBS Sports press release via Fang’s Bites)