College Football Wrap: Ratings Flat For CBS’ SEC Coverage As Well (UPDATED)

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Despite airing the highest rated college football game in five years, CBS’ SEC coverage was only able to pull even with last year.

CBS averaged a 4.2 rating for SEC football games during the 2011 regular season, even with last year (4.2) and down 5% from 2009 (4.4). The network’s SEC coverage averaged the highest rating of any college football package.

Keep in mind the CBS averages do not include non-SEC fare, such as the Army/Air Force game earlier this season that earned a mere 1.1 rating.

CBS’ season concluded with the December 4 SEC Championship Game between #1 LSU and #14 Georgia. LSU’s win earned a 7.3 final rating and 12.016 million viewers, up 22% in ratings and 19% in viewership from last year (AUB/SC: 6.0, 10.093M), but down 34% and 33%, respectively, from 2009 (ALA/UF: 11.1, 17.969M).

The game ranks as the highest rated SEC Championship Game since 2001 (7.9) that did not feature Alabama against Florida.

CBS aired the three highest rated and most-viewed college football games of the season — the aforementioned LSU/Georgia game, LSU/Arkansas on ‘Black Friday’ (6.3, 10.444M), and LSU/Alabama on November 5 (11.5, 20.011M). For some perspective, ABC’s top game of the season drew a 6.1 and 9.744 million viewers.

Ratings/Viewership For College Football on CBS
During the 2011 regular season

WK #
Date
Time
Game
Net
Rating
Viewers (000)
3
Sat., 9/17/11 3:30 PM TEN 23, UF 33 CBS
3.0
4,616
4
Sat., 9/24/11 3:30 PM ALA 14, ARK 38 CBS
2.9
4,726
5
Sat., 10/1/11 12 PM AF 35, NAVY 34 CBS
1.2
1,733
3:30 PM AUB 16, SC 13 CBS
3.2
4,814
8 PM ALA 38, UF 10 CBS
4.6
7,593
6
Sat., 10/8/11 3:30 PM UF 11, LSU 41 CBS
3.2
4,912
7
Sat., 10/15/11 3:30 PM LSU 38, TEN 7 CBS
2.8
4,447
8
Sat., 10/22/11 3:30 PM AUB 10, LSU 45 CBS
3.6
5,624
9
Sat., 10/29/11 3:30 PM UF 24, UGA 20 CBS
3.2
5,001
10
Sat., 11/5/11 3:30 PM ARMY 14, AF 24 CBS
1.1
1,577
8 PM LSU 9, ALA 6 CBS
11.5
20,011
11
Sat., 11/12/11 12 PM UF 12, SC 17 CBS
1.7
2,617
3:30 PM AUB 7, UGA 45 CBS
2.6
4,190
12
Sat., 11/19/11 3:30 PM MSSU 17, ARK 44 CBS
1.9
3,059
13
Fri., 11/25/11 2:30 PM ARK 17, LSU 41 CBS
6.3
10,444
Sat., 11/26/11 3:30 PM ALA 42, AUB 14 CBS
4.5
7,508
14
Sat., 12/3/11 4 PM UGA 10, LSU 42 CBS
7.3
12,016
15
Sat., 12/10/11 2:30 PM ARMY 21, NAVY 27 CBS
3.7
5,501

UPDATED 12/20/11: Added final ratings/viewership for Army/Navy game.

(December 4 numbers from Media Life Magazine; season average from CBS Sports press release via Fang?s Bites)

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