College Football Wrap: Ratings Flat For CBS’ SEC Coverage As Well (UPDATED)
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College Football on CBS College Football Ratings Final RatingsDespite airing the highest rated college football game in five years, CBS’ SEC coverage was only able to pull even with last year.
CBS averaged a 4.2 rating for SEC football games during the 2011 regular season, even with last year (4.2) and down 5% from 2009 (4.4). The network’s SEC coverage averaged the highest rating of any college football package.
Keep in mind the CBS averages do not include non-SEC fare, such as the Army/Air Force game earlier this season that earned a mere 1.1 rating.
CBS’ season concluded with the December 4 SEC Championship Game between #1 LSU and #14 Georgia. LSU’s win earned a 7.3 final rating and 12.016 million viewers, up 22% in ratings and 19% in viewership from last year (AUB/SC: 6.0, 10.093M), but down 34% and 33%, respectively, from 2009 (ALA/UF: 11.1, 17.969M).
The game ranks as the highest rated SEC Championship Game since 2001 (7.9) that did not feature Alabama against Florida.
CBS aired the three highest rated and most-viewed college football games of the season — the aforementioned LSU/Georgia game, LSU/Arkansas on ‘Black Friday’ (6.3, 10.444M), and LSU/Alabama on November 5 (11.5, 20.011M). For some perspective, ABC’s top game of the season drew a 6.1 and 9.744 million viewers.
Ratings/Viewership For College Football on CBS
During the 2011 regular season
|
WK #
|
Date
|
Time
|
Game
|
Net
|
Rating
|
Viewers (000)
|
|---|---|---|---|---|---|---|
|
3
|
Sat., 9/17/11 | 3:30 PM | TEN 23, UF 33 | CBS |
3.0
|
4,616
|
|
4
|
Sat., 9/24/11 | 3:30 PM | ALA 14, ARK 38 | CBS |
2.9
|
4,726
|
|
5
|
Sat., 10/1/11 | 12 PM | AF 35, NAVY 34 | CBS |
1.2
|
1,733
|
| 3:30 PM | AUB 16, SC 13 | CBS |
3.2
|
4,814
|
||
| 8 PM | ALA 38, UF 10 | CBS |
4.6
|
7,593
|
||
|
6
|
Sat., 10/8/11 | 3:30 PM | UF 11, LSU 41 | CBS |
3.2
|
4,912
|
|
7
|
Sat., 10/15/11 | 3:30 PM | LSU 38, TEN 7 | CBS |
2.8
|
4,447
|
|
8
|
Sat., 10/22/11 | 3:30 PM | AUB 10, LSU 45 | CBS |
3.6
|
5,624
|
|
9
|
Sat., 10/29/11 | 3:30 PM | UF 24, UGA 20 | CBS |
3.2
|
5,001
|
|
10
|
Sat., 11/5/11 | 3:30 PM | ARMY 14, AF 24 | CBS |
1.1
|
1,577
|
| 8 PM | LSU 9, ALA 6 | CBS |
11.5
|
20,011
|
||
|
11
|
Sat., 11/12/11 | 12 PM | UF 12, SC 17 | CBS |
1.7
|
2,617
|
| 3:30 PM | AUB 7, UGA 45 | CBS |
2.6
|
4,190
|
||
|
12
|
Sat., 11/19/11 | 3:30 PM | MSSU 17, ARK 44 | CBS |
1.9
|
3,059
|
|
13
|
Fri., 11/25/11 | 2:30 PM | ARK 17, LSU 41 | CBS |
6.3
|
10,444
|
| Sat., 11/26/11 | 3:30 PM | ALA 42, AUB 14 | CBS |
4.5
|
7,508
|
|
|
14
|
Sat., 12/3/11 | 4 PM | UGA 10, LSU 42 | CBS |
7.3
|
12,016
|
|
15
|
Sat., 12/10/11 | 2:30 PM | ARMY 21, NAVY 27 | CBS |
3.7
|
5,501
|
UPDATED 12/20/11: Added final ratings/viewership for Army/Navy game.
(December 4 numbers from Media Life Magazine; season average from CBS Sports press release via Fang’s Bites)
