Recent sports TV ratings notes, including a massive increase for the Bruins on NESN, a near-record for the Patriots, and a twelve-year high for the Army/Navy game.
- Bruins Ratings Up a Whopping 85% From Last Year: Boston Bruins telecasts have averaged a 5.0 rating on NESN, up 85% from the comparable point last year. Monday’s Canadiens/Bruins game drew a 7.7 rating, the second-highest ever for a Bruins regular season telecast on NESN, behind only Bruins/Sabres in November (8.4). (NESN press release via Fang’s Bites)
- Pats Earn Third-Best Local Rating For Win Over Broncos: Sunday’s Patriots/Broncos NFL regular season game drew a 42.65 rating on Boston CBS affiliate WBZ, the third-highest local regular season rating in franchise history. Only Patriots/Giants in Week 17 of the 2007 season (50.1) and Dolphins/Patriots in Week 14 of the 2003 season (43.8) drew higher ratings. (patriots.com)
- Army/Navy Ties Highest Rating Since 1999: The December 10 Army/Navy game drew a 3.7 final rating and 5.501 million viewers on CBS, up 12% in ratings and viewership from last year (3.3, 4.925M), and flat in ratings but down 2% in viewership compared to 2009 (3.7, 5.591M). The 3.7 rating is tied as the highest for the Army/Navy game since 1999 (5.1). (Media Life Magazine)