After a decline in the overnights, final ratings for the latest edition of Sunday Night Football improved from last year.
The Week 12 Steelers/Chiefs Sunday Night Football game drew a 12.3 final rating and 20.344 million viewers on NBC, up 8% in ratings and 7% in viewership from Week 12 last year (SD/IND: 11.4, 19.100M), and up 7% and 6%, respectively, from 2009 (PIT/BAL: 11.5, 19.210M).
This marks the fourth time in the past five weeks that ratings have increased for SNF.
Sunday’s game was the most-viewed primetime program of the week on broadcast, but ranked only third in ratings behind two editions of Dancing With the Stars on ABC. SNF was easily the week’s highest rated program among adults 18-49 (7.9).
(Sunday’s numbers from Media Life Magazine)