Week 12 Wrap: Saints/Giants Up Big on ESPN

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ESPN had its largest year-over-year increase of the season for the latest edition of Monday Night Football.

The Week 12 Saints/Giants Monday Night Football game drew a 9.3 U.S. rating and 14.423 million viewers on ESPN, up 33% in ratings and 29% in viewership from last year (SF/ARI: 7.0, 11.202M), but down 28% and 33%, respectively, from 2009 (NE/NO: 12.9, 21.402M).

The Saints’ blowout win had the largest increase in ratings or viewership of any NFL game on ESPN this season.

Through Week 12, only five of thirteen NFL telecasts on ESPN have had increases in ratings and viewership — but four of those games have taken place in the past five weeks.

Monday’s game was the most-viewed program of the night on television, and also ranked #1 among adults 18-49 and other key demographics.

Locally, the game drew a whopping 61.0 rating in New Orleans (17.4 on ESPN, 43.6 on local affiliate) and a comparably tiny 15.7 in New York (10.1 on ESPN, 5.6 on local affiliate). That said, due to the massive difference in market size, the game attracted far more television homes in New York (1.160M) than New Orleans (393K).

So far this season, Monday Night Football has averaged an 8.5 U.S. rating and 13.292 million viewers on ESPN. Last year’s twelve-week average was not available.

(Monday’s numbers from espnmediazone3.com)

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