Week 13 Wrap: No Broncos, No Problem For CBS

Posted by | 12/13/2011 at 12:56 pm

Despite losing Broncos/Vikings to FOX, CBS’ Week 13 NFL singleheader ended up with a big increase in ratings and viewership.

The Week 13 NFL singleheader window drew an 11.5 final rating and 19.010 million viewers on CBS, up 34% in ratings and viewership from Week 13 last year (8.6, 14.162M), and up 15% and 17%, respectively, from 2009 (10.0, 16.296M).

The telecast ranks as the highest rated (tie) and most-viewed NFL singleheader of the season on CBS (seven telecasts).

Due to some flex schedule maneuvering, CBS had to give up the Broncos/Vikings game to FOX. While the CBS singleheader had a double-digit increase in both ratings and viewership, the FOX early window — which featured the Broncos game in 61% of markets — was down 10% and 8%, respectively.

(Week 13 numbers from Media Life Magazine)

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  • salaciouscrumb

    This had a 9.7 overnight but went up to 11.5 for the final….thats some jump.