Bowl Leftovers: Cotton Bowl Down, But Second-Highest Rated Since ’98


Ratings and viewership declined for the Cotton Bowl on FOX, but the numbers were still among the best of the past decade.

The 2012 Cotton Bowl, won by #6 Arkansas over #6 Kansas State, earned a 5.0 final rating and 8.363 million viewers on FOX last Friday night, down 14% in ratings and 17% in viewership from last year (LSU/TAMU: 5.8, 10.014M), and up 11% and 15%, respectively, from 2010 (MISS/OKST: 4.5, 7.250M).

Despite the decline, the game ranks as the second-highest rated Cotton Bowl since 1998 (UCLA/TAMU: 6.2, CBS), and the second-most viewed since 2001 (viewership unavailable prior to 2002).

The Cotton Bowl was the most-viewed non-BCS bowl, edging the Outback Bowl on ABC.

(This year’s numbers from Sports Business Daily)