Bowl Leftovers: Low Numbers For Capital One, Gator Bowls


Ratings for the Capital One and Gator Bowls went in opposite directions this year, though both games remained well below par.

The 2012 Capital One Bowl, won by #9 South Carolina over #20 Nebraska, earned a 2.9 U.S. rating and 4.499 million viewers on ESPN January 2 — down 22% in ratings and 26% in viewership from last year (ALA/MSU: 3.7, 6.045M), and down 57% and 61%, respectively, from 2010 (PSU/LSU: 6.8, 11.631M, ABC).

The game ranks as the lowest rated Capital One Bowl since at least 1995 (ratings prior to 1996 were not available) and the least-viewed since at least 2001 (viewership prior to 2002 was not available).

As recently as 2008, the game earned a 9.1 rating and 14.8 million viewers.

Over on ESPN2, the Ohio State/Florida Gator Bowl earned a 1.9 and 2.947 million viewers, up 12% in ratings and 4% in viewership from last year (1.7, 2.827M), and down 51% and 54%, respectively, from 2010 (FSU/WVU: 3.9, 6.408M, CBS).

Florida’s win ranks as the second-lowest rated Gator Bowl since at least 1995 and the second-least viewed since at least 2001.

(This year’s numbers from Sports Business Daily)