Ratings Up 66% For 66-Game NBA Season on TNT

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Not only has the NBA survived the owners’ five-month lockout, but the league is thriving.

Through thirteen telecasts, TNT has averaged a 2.0 U.S. rating and 3.132 million viewers for the 2011-12 NBA regular season, up a whopping 66% in ratings and 67% in viewership from ten telecasts during the same time period last year (December 30 to January 20).

The 2011-12 regular season was shortened to 66 games due the owners’ lockout of players, the fourth owner-imposed work stoppage in NBA history (the players have never gone on strike). Compared to last year’s full October 26-January 20 average, this year’s coverage is up 33% and 35%, respectively, from a 1.5 and 2.323 million viewers.

Ratings and viewership are also up double-digits on ESPN, and NBA TV has seen its viewership increase by 68%.

(TNT averages from Turner Sports)

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