Week 16 Wrap: Big Drop For Saturday Singleheader on CBS


Ratings and viewership plunged for the Week 16 NFL singleheader on CBS.

Regional NFL action earned an 8.3 final rating and 14.643 million viewers on CBS December 24, down 39% in ratings and 40% in viewership from Week 16 last year (13.7, 24.400M), and down 8% and 2%, respectively, from Week 16 in 2009 (9.0, 14.991M, FOX).

Keep in mind this year’s telecast aired on a Saturday to avoid the Christmas Day holiday.

Final ratings and viewership for Week 15 NFL games on FOX and CBS remain unavailable.

(Week 16 numbers from Media Life Magazine)