With the bulk of the NFL’s Week 16 slate moved to Saturday to avoid Christmas Day, FOX earned its lowest numbers of the season for the NFL national window.
The Week 16 NFL national window, featuring Eagles/Cowboys in 88% of markets, earned a 12.9 final rating and 22.878 million viewers on FOX December 24 — down 5% in ratings and 6% in viewership from Week 16 last season (NYG/GB*: 13.6, 24.300), and down 21% and 19%, respectively, from Week 16 in 2009 (DEN/PHI*: 16.3, 28.240M, CBS).
The telecast ranks as the lowest rated and least-viewed NFL national window on FOX this season (eight telecasts).
Earlier in the day, regional action featuring Giants/Jets in 72% of markets drew an 8.0 and 13.830 million viewers, up 19% in ratings and 22% in viewership from last year (SF/STL*: 6.7, 11.300M), and down 15% and 12%, respectively, from 2009 (BAL/PIT*: 9.4, 15.777M, CBS).
Final ratings and viewership for Week 15 NFL games on FOX and CBS remain unavailable.
(Week 16 numbers from Media Life Magazine)