The latest chapter of the Duke/North Carolina rivalry scored a substantial increase in ratings on ESPN last night.
Wednesday’s #9 Duke/#5 North Carolina college basketball game earned a 2.2 U.S. rating and 3.121 million viewers on ESPN, up 47% in ratings and 32% in viewership from the same matchup in the comparable week last year (UNC/DUKE: 1.5, 2.367M), and up 57% and 38%, respectively from the same matchup in 2010 (DUKE/UNC: 1.4, 2.267M).
The game ranks as the most-viewed Duke/North Carolina telecast on ESPN since 2009 (3.269M).
Earlier in the night, #11 Georgetown/#2 Syracuse drew a 1.4 and 2.123 million viewers.
(Wednesday’s numbers from The Voice of TV)