NASCAR Nationwide Series Sets Cable Viewership Record For Daytona Race

Posted by | February 28, 2012 at 6:21 PM

Saturday’s NASCAR Nationwide Series race at Daytona may an afterthought due to the bizarre Daytona 500, but the race earned record numbers on ESPN.

The NASCAR Nationwide Series Drive4COPD 300 earned a 2.9 U.S. rating and 4.433 million viewers on ESPN Saturday, up 38% in ratings and 37% in viewership from last year (2.1, 3.247M, ESPN2), and up 4% in both measures compared to 2010 (2.8, 4.271M, ESPN2).

The telecast ranks as the most-viewed ever for the Nationwide Series on cable television, topping the previous record set by the aforementioned 2010 race.

(Saturday’s numbers from ESPN)