NBA Update: Knicks Games Attract Big Numbers on ABC, TNT

Posted by | February 29, 2012 at 10:14 PM

The media frenzy surrounding the New York Knicks has begun to recede, but not before the team attracted some strong television audiences for ABC and TNT.

The February 19 Mavericks/Knicks NBA regular season game earned a 3.8 final rating and 5.916 million viewers on ABC, the second-highest rated (tie) and third-most viewed regular season NBA game on the network since acquiring rights to the league in 2002 (excludes Christmas Day games).

The game also ranks as ABC’s second-highest rated NBA game of any kind — including Christmas Day and playoff games — in an early afternoon timeslot (start time prior to 2 PM ET). Only the Christmas 2005 Spurs/Pistons game (3.9) drew a higher rating.

Later in the day, Magic/Heat drew a 3.4 final rating and 5.496 million viewers, ranking as ABC’s ninth-highest rated (tie) and seventh-most viewed regular season game (again, excluding Christmas Day games).

Knicks/Heat Ratings Up 60% on TNT: On Thursday night, the Knicks’ battle against the Heat earned a 3.2 U.S. rating and 5.092 million viewers — up 60% in ratings and 61% in viewership from coverage in a later timeslot last year (MIA/CHI: 2.0, 3.159M), and the fifth-most viewed NBA regular season game on cable since at least 1995-96 season.

Only Heat/Celtics in October 2010 (7.348M), Bulls/Lakers in February 1996 (7.271M), Heat/Cavaliers in December 2010 (7.096M) and Celtics/Knicks on Christmas Day 2011 (5.860M) earned more viewers.

Also Thursday night, Lakers/Thunder drew a 2.3 U.S. rating and 3.665 million viewers, up 44% and 43%, respectively, from last year (BOS/DEN: 1.6, 2.572M).

Highest Rated NBA Regular Season Games on ABC
Excludes Christmas Day Games

#
Date
Game
Net
Rating
Viewers (000)
1
Sun., 1/30/11 BOS 109, LAL 96 ABC
4.3
7,003
2
Sun., 2/8/09 LAL 101, CLE 91 ABC
3.8
6,077
3
Sun., 2/19/12 DAL 97, NY 104 ABC
3.8
5,916
T4
Sun., 1/29/12 CHI 93, MIA 97 ABC
3.5
5,699
T4
Sun., 1/31/10 LAL 90, BOS 89 ABC
3.5
5,655
T4
Sun., 2/13/11 LAL 75, ORL 89 ABC
3.5
5,631
T4
Sun., 4/4/04 SA 95, LAL 89 ABC
3.5
5,068
T4
Sun., 2/16/03 SA 104, SAC 101 ABC
3.5
4,708
T9
Sun., 2/19/12 ORL 78, MIA 90 ABC
3.4
5,496
T9
Sun., 2/13/11 MIA 82, BOS 85 ABC
3.4
5,163
T9
Sun., 3/9/03 PHI 92, LAL 106 ABC
3.4
4,723

(February 19 numbers from Media Life Magazine; February 23 numbers from Bloomberg, Media Life Magazine)

  • JakeFrankie

    Knicks are a huge draw for the NBA, If they make to the finals this decade. I really believe they can easily get the Finals to another double digit year. Miami Heat are still the biggest overall draw in the NBA, they have the most drawing power. But the NBA has a lot of great momentum and this is truly a great time to be a NBA fan. We are seeing the golden era of Point guards in the NBA led by CP3 along with D-Will,Westbrook,Rondo,Rose,Parker,Rubio,Lin,Walker,Kidd,Holiday,Williams,Evans,Jennings and Wall we can go on and on with these PG’s. Although there are very few good Centers which hopefully improves too.