The event formerly known as the NBA Rookie Challenge scored a record television audience on TNT Friday night.
Friday’s BBVA Rising Stars Challenge drew a 1.7 U.S. rating and 2.729 million viewers on TNT, up 13% in ratings and 12% in viewership from last year (1.5, 2.440M).
This marks the most-viewed edition of the Rising Stars Challenge, topping the previous record set in 2004 (2.165M) by 26%.
Despite the record, the game actually earned below average numbers for TNT. The network averaged 2.780 million viewers during the first half of the NBA regular season.
(Friday’s numbers from Turner Sports)