The recent Pebble Beach National Pro-Am scored a massive increase in ratings on CBS. Meanwhile, the February 12 Bulls/Celtics NBA game on ABC was down double-digits, and a Capitals/Rangers NHL game on NBC the same day was flat compared to last year.
- Ratings and Viewership More Than Double For Final Round of Pebble Beach Pro-Am: Final round coverage of the PGA Tour Pebble Beach National Pro-Am, featuring a pairing of Tiger Woods and Phil Mickelson, earned a 4.9 final rating and 7.380 million viewers on CBS February 12 — up 113% in ratings and 115% in viewership from last year (2.3, 3.437M), and up 206% and 224%, respectively, from 2010 (1.6, 2.278M). The previous day, third round action earned a 2.6 and 3.851 million viewers, up 63% in ratings and 70% in viewership from last year (1.6, 2.264M), and up 117% and 137%, respectively from 2010 (1.2, 1.624M).
- Double-Digit Drop For Bulls/Celtics on ABC: The February 12 Bulls/Celtics NBA regular season game earned a 2.6 final rating and 4.069 million viewers on ABC, down 26% in ratings and 28% in viewership from last year’s comparable game (LAL/ORL: 3.5, 5.631M), which was the second half of a double-header. Despite the decline, the game ranks as the highest rated regular season NBA game on ABC that did not involve either the Lakers or the Heat since January 2004 (excludes Christmas Day games). That does not factor in the February 19 Mavericks/Knicks game.
- Ratings Flat For Rangers/Capitals on NBC: NBC earned a 0.8 final rating and 1.369 million viewers for Capitals/Rangers on February 12, marking the lowest rated NHL telecast of the season on the network (five telecasts). The game was flat in ratings compared to last year (BOS/DET: 0.8), and up a tick from 2009 (PHI/NYR: 0.7). There was no telecast on the comparable date in 2010, due to the Winter Olympics.
(This year’s numbers from Media Life Magazine)