Though the audiences were not particularly large, ESPN’s studio programs have experienced significant viewership gains thanks to the NFL offseason.
Boosted by coverage of the New Orleans Saints’ bounty penalties and Peyton Manning joining the Denver Broncos, ESPN’s ‘SportsCenter’ averaged a 0.49 U.S. rating and 600,000 viewers from Monday to Wednesday — up 23% in ratings and 15% in viewership from the comparable period last year (0.40, 522K).
Over the same period, the 4 PM ET edition of ESPN’s ‘NFL Live’ studio show averaged a 0.58 U.S. rating and 721,000 viewers, up 76% in ratings and 63% in viewership from last year (0.33, 441K).
On ESPN2, the ‘ESPN First Take’ talk show averaged a 0.37 U.S. rating and 447,000 viewers, up 68% and 58%, respectively, from last year (0.22, 283K).
(This week’s numbers from espnmediazone3.com)